Whether you’re renewing with your incumbent agency, running a pitch, or restructuring in-house, you need to know what good looks like. We benchmark your fees, rates, and performance against category peers.
Your fees, rates, and performance compiled into a benchmarking pack.
Benchmarked against engagements with similar scope, geography, and media mix.
Largest variances quantified in dollar terms and ranked by negotiation tractability.
Optional ongoing support through renewal, pitch, or in-house transition.
Comparable-scope engagements priced 15–30% below the incumbent rate.
Once made-for-advertising supply is excluded, CPMs sit above category benchmarks.
Performance bonuses calibrated to last year’s baseline rather than market standard.
Auction prices elevated by competitive crowding the incumbent has no incentive to address.
Our partners reply personally to every enquiry — usually within one business day.