Platform dashboards report what platforms can measure. Our media audit verification tests whether the spend produced incremental revenue, not just credited conversions.
Platform conversion exports plus your enterprise sales records, pulled directly.
Multiple credits collapsed to a single attributable order using shared identifiers.
Holdouts, geo splits, and time-based pauses to measure what would have happened anyway.
A two-column comparison: what platforms claim, versus what the test evidence supports.
Branded search reports strong CPA while harvesting demand created by other channels or by offline factors.
Retargeting budgets concentrate on people who would have purchased anyway. Reported ROAS strong; incremental return weak.
Confidence drops as identity matching erodes; the slides stay green; incremental impact is not validated.
One platform credits a 28-day view; another a 7-day click. Same order, multiple credits, no reconciliation.
Our partners reply personally to every enquiry — usually within one business day.