The right media audit company does not manage the spend it reviews. It follows the money, tests the evidence behind reported performance, and gives finance and procurement a written record of what is working, what is not, and what should change.
A media audit company independently examines how an advertiser’s budget is planned, contracted, purchased, delivered and reported. The work sits between finance, procurement and marketing: financial records establish what was paid, platform data shows what was delivered, contracts define what should have happened, and business data tests whether the reported outcome was real.
A credible media auditor does more than review campaign settings. The engagement should reconcile spend, verify performance, examine fee and incentive structures, test governance controls, and document each finding with evidence. Our paid media audit services combine those disciplines in one fixed-scope engagement.
Independence is not a line in a proposal. It is visible in how the firm earns money, obtains evidence and reports its findings.
The auditor should not earn more when your media budget grows or benefit from recommending additional spend.
The team should obtain read-only platform data, contracts, invoices and source-of-truth business records rather than auditing presentation slides.
Each material finding should show the affected spend, the evidence, the root cause and the practical financial consequence.
The testing approach, limitations and review process should be clear enough for finance, procurement and an audit committee to challenge.
The conclusion should not depend on buying a dashboard, licence or retained service from the company that performed the review.
Senior practitioners should own scope, judgment, internal review and the final stakeholder readout.
We do not buy media, take agency commissions, accept platform rebates or sell optimisation software.
We reconcile platform, invoice, contract and business records so conclusions can be traced back to source evidence.
Scope and fees are set in the engagement letter. Compensation does not change based on what we find or recommend.
Clients receive a report, supporting schedules and a partner-led readout—not another dashboard to monitor.
Review our paid media audit methodology, meet the media audit consultants responsible for the work, or see our published engagement fees.
Speak directly with a partner about independence, scope and the evidence your stakeholders require.